Perfecting the linkages with customers as well as suppliers

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Describing Dell's approach to cultivating relationships with customers and vendor partners, Malhotra noted that it was through its alliances with partners such as EMC that Dell was able to leverage their research on product innovation while using its resources and concentrating on perfecting the linkages with customers as well as suppliers. What aspect of Dell's efforts to increase relationship capital with suppliers and customers had the greatest positive effects on organizational performance? Why?

Reference no: EM13957441

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