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Understanding of consumer behavior

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Reference no: EM132966695

Which three concepts are discussed across several chapters of our textbook and make a significant contribution to our understanding of consumer behavior?

1. Explain what the concepts contribute to the chapters in which they appear

2. Explain what each of the concepts contribute to the our understanding of consumer behavior as a whole (as our understanding of consumer behavior develops across the chapters of our textbook)

3. Explain how the three concepts are related to each other

Reference no: EM132966695

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