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1. Under which conditions is the demographic, geographic, psychographic and behavioral segmentation bases necessary?
2. You are the marketing manager for a medium-sized U.S. packaged-food company that has decided to market its product in Europe. What segmentation scheme would you use and what limitations would it have in helping you identify your target markets?
3. Consider each of the brands below. Assuming that a strong CRM system is in place in each brand’s parent firm, what specific actions can marketing managers take in each case to ensure high satisfaction and loyalty among the most profitable customers? a. Aeropostale b. Wynn Las Vegas c. Your own college or university d. Subaru automobiles e. GE home appliances.
The best articles are about changes in the price and/or sales of a particular product. Or about the changes in the costs of production or of inputs that impact the supply curve.
Determine the four major types of contracting officers and analyze how they differ in scope and responsibility from one another.
Hot Springs Marine borrowed $20 million cash on December 1, 2011, to provide working capital for year-end inventory. Hot Springs Marine issued a 4-month, 9% promissory note to Third Bank under a prearranged short-term line of credit. Prepare the jour..
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José runs a mail-order business for gym equipment from his house in Dorado. Annual demand for the PuertoFlexers (the best seller) is 25,000 in the US. Assume that the year has 360 days. He sells each product for $350, earning a markup of 20%, includi..
Organizations that use acceptance as their strategy for every and all identified "risk of loss" might be able to conduct proactive security measures and might have an apathetic approach to security, just in general. Given that current technology expa..
A strategic management plan is vital for the company business today. Review the company scenario at the beginning of the course for additional information regarding growth goals. Create a basic strategic management plan for PPQ Parts including qua..
What are some of the potential benefits of a more formalized approach to forecasting? Prepare a weekly forecast for the next four weeks for each product. Briefly explain why you chose the methods you used.
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