User Account

All Pages

Types of data and analytic methods

Assignment Help Business Management
Reference no: EM131177340

Microtargeting has become a powerful suite of techniques in today's e-marketing world, allowing 'intimate' personalisation on a massive scale. By closely tracking consumers, voters and other constituents, companies can understand and use predictive analytics to model certain user preferences and sentiments. This high degree of insight can later be translated into very personally constructed messages to end users. However, microtargeting also features certain challenges and potential pitfalls.

In this Assignment, you will consider microtargeting techniques and data similarities between microtargeting and Big Data, and decide whether microtargeting is a Big Data problem.

To complete this Assignment

Write a concise one-page essay in which you critique microtargeting tactics and declare whether microtargeting is a Big Data problem. Include the following:

  • The types of data and analytic methods used in microtargeting.
  • The benefits, considerations and potential pitfalls that companies may face when analysing microtargeting data and implementing microtargeting strategies in the real world.
  • Evaluation of whether microtargeting is indeed a Big Data problem, including defense of your position.

Reference no: EM131177340

Questions Cloud

Summarize reasons why organization most or least effective : Summarize reasons why each organization is most or least effective and efficient as related to the payer mix, customer and patient demographics, supply and demand factors, legislation and regulations, and other components.
Show the graph of the gauussian probability density : Show the graph of the Gauussian probability density and corresponding cummulative probability function.
Anticipating the arrival of a new ceo or agency head : Your organization is anticipating the arrival of a new CEO or agency head. Management assigned you the task of preparing briefing materials for your new executive. They have asked you to provide key information in a well organized manner on the cu..
What is the probability that a graph with m edges : A property retained whenever additional edges are added to a simple graph (without adding vertices) is called monotone increasing, and a property that is retained whenever edges are removed from a simple graph (without removing vertices) is called..
Types of data and analytic methods : The types of data and analytic methods used in microtargeting. The benefits, considerations and potential pitfalls that companies may face when analysing microtargeting data and implementing microtargeting strategies in the real world. Evaluation o..
Draw a block diagram for an am heterodyne receiver : Draw a block diagram for an AM heterodyne receiver. - Explain why the usual AM radio receiver uses a super-heterodyne system.
Explain how poet uses the structure to organize information : Explain how the poet uses the structure to organize information and tell the story. For example, consider how the poet uses the structure to introduce characters, describe the setting, or show action.
How do you think other cultures view drug use explain : How do you think other cultures view drug use? Explain. Select one illicit or illegal drug and describe its general effects. ?How do you think that particular drug impacts users of different ages? Genders? Explain.
What is your phase-out plan for the existing system : What is the current system for your fictional healthcare organization? What problems do you have with the current system? Where do its weaknesses lie? What changes will the implementation of a new system yield, and how will they impact the working of..

Reviews

Write a Review

Business Management Questions & Answers

  Determining the percent of the distribution

e light bulb has an average service life of 768 hours, with a standard deviation of 45 hours. If the service life of these light bulbs approximates a normal distribution, about what percent of the distribution will be between 617 hours and 917 hou..

  Discuss the accuracy of your position and demonstrate

'Happy employees are productive employees'. Do you agree with this statement? In your answer, discuss the accuracy of your position and demonstrate your understanding of the relevant theories(mainly motivation theory) underpinning your argument.

  What things are misunderstood about society or culture

What things are misunderstood about society or culture?

  Discuss at least three criteria the company should use

Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons explain why each criterion should be used.

  Post addresses if its what or who you knowso power is about

post addresses if its what or who you know.so power is about the capacity that a has to influence the behavior of b so

  Sharing of information via electronic communication mediums

Health Care Information Systems are important in dispensing of information throughout the organization. You will develop a research paper on a health care technology that has become essential to the sharing of information via electronic communica..

  Explicit service guarantee suggest an explicit service

Explicit Service Guarantee Suggest an explicit service guarantee for an airline. Clearly describe why you included the features of your service guarantee.

  Make a capabilities and gap analysis for a company

How do you make a capabilities and gap analysis for a company?

  Explain some research and come up with a real example

Explain some research and come up with a real example of how effective decisions can positively impact the business

  Illustrate what is boeing organizational culture

Explain why do you think it has been so difficult for researchers to prove which knowledge management really pays dividends to an organization?

  Write an informal business proposal memo

Write an informal business proposal memo. Your company is interested in venturing into the world of social media as part of a growth strategy.

  Benefits and drawbacks of task vs person leadership

What are some of the benefits and drawbacks to each particular style? Task vs Person Leadership, Transactional vs Transformational Leadership.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd