True of a campaign theme

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Which of the following is true of a campaign theme?

1. It is always created with the intention of being used for a short time period.

2. It is the central message that will be communicated in all advertising activities.

3. It is usually expressed through an extensive brief that covers several topics.

4. A campaign theme is also called a creative contract.

5. A campaign theme is also called a creative blueprint.

Reference no: EM13781893

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