True about publicity in marketing

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Reference no: EM132155966

1. Which of the following is true about publicity in marketing?

It refers to any paid form of personal presentation of ideas, goods, or services.

It should be integrated into the entire marketing mix for best results.

An advertising manager must understand how the right promotion moves a customer through the buying process.

It develops primary demand for a product category rather than demand for a specific brand.

It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally.

2. The type of frequency distribution which is used for finite discrete data is:

bionomial

uniform

normal

hypergeometric

3. Why is the normality assumption essential to the interpretation of the capability index?

Because a spread of 6 standard deviations represents 99.73% of cases

Because the normal distribution always has a mean of 0

Because only normal distributions are capable of statistical control

Because the specifications are always explained by the bell curve

4. Which of the following would be an appropriate message for e-mail?

personal or confidential information about a co-worker

a confirmation of information, for a permanent record

an angry response to upsetting situation

message to a potential customer, full of company-specific jargon

Reference no: EM132155966

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