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There are three major areas of market testing—pseudo sale, controlled sale, and full sale. Using your research skills, pick one method of either pseudo sale, controlled sale, or full sale and describe how it is (or would be) used to test a product or service. Provide a real-world example/application of your research method.
Examples of market testing methods include:
Speculative sales
Simulated test marketing
Direct marketing
Test marketing
Rollout testing (including geographic rollout testing)
This final research paper must demonstrate an understanding of new learning in logistics management and how the supply chain supports the organization's business strategy.
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