The relationship between satisfaction and loyalty

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Reference no: EM132254527

1. When individuals can go online and order the medical group's name on packages of M&M's, that is an example of

promotional sampling.

micromarketing.

targeted marketing.

unhealthy campaigning.

2. The relationship between satisfaction and loyalty is:

an inverse relationship that is positive.

negative.

not related except when there is trust in the physician.

most strong when satisfaction is high.

2. The zone of tolerance may be described as:

the range of forgiveness a loyal customer gives an organization for service lapses.

the zone in a geographic location in which companies have identified overlapping market segments that are difficult to differentiate.

price insensitivity market segments that will tolerate slight increases in health premiums.

the tolerable range in service before customers will leave a clinic due to wait time problems.

Reference no: EM132254527

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