The mature stage of the product life cycle

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Reference no: EM132093714

1. Foster Play Equipment, LLC has experienced a slow-down in throughput at its Omaha plant. Inventory build for the holidays is taking a hit. None of its other plants have experienced this type of decline. Production increases must be restored quickly. Which type of planning approach is better suited to address the condition and bring about a workable change.

A. Strategic Management Planning.

B. Financial Planning.

C. Strategic Market Planning.

D. Long Range Planning.

2. When a market segment enters the MATURE stage of the product life cycle and is familiar to the majority of shoppers in that market and pricing is of more importance than attributes, then the products in that market could be considered:

A. Homogeneous in nature.

B. Hetrogeneous in nature.

C. Differentiated in nature.

D. Staples.

3. Market suppliers / Marketers (ALL) attempt to identify and locate consumers that they can qualify as prospective customers / buyers. Which set of variables is most useful in determining this:

A. Previous income, Monthly expenses, Debt, Property taxes.

B. Taxes, Financial Resources, Age, Employment.

C. Income, Wealth, Available credit.

D. Age, Current expenses, Wealth.

4. Auto Zone Distributors is introducing a 14 ounce container of grease stripper for engine blocks. Previously, the distributor offered 7 ounce and 24 ounce containers, but sales of the 24 ounce container declined because consumers felt in some applications it was too large. It could be said that Auto Zone (with the new offering) engaged a __________________ strategy.

A. Dimensional.

B. Line Filling.

C. Line Stretching.

D. Width.

Reference no: EM132093714

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