The key to determining the effectiveness of any customer

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Approximately 91% of the scores in the sample fall within two standard deviations of the mean

approximately 89% of the scores in the sample fall within three standard deviations of the mean 

The key to determining the effectiveness of any customer marketing campaign is the proper use of a control group. A control group is a subset of the customers you're targeting with a particular campaign who you decide will not receive the campaign.

Reference no: EM131034342

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