Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
131. The goal of the marketing logistics system should be to provide: a. a targeted level of promotional support. b. a targeted level of customer service at the least cost. c. a targeted level of transportation expense ratio. d. a targeted level of field support. 132. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods? a. Affordable method b. Percentage-of-Sales method c. Competitive-parity method d. Objective-and-task method 133. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies? a. market penetration b. market development c. product development d. diversification 134. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC? a. decline stage b. introduction stage c. growth stage d. maturity stage 135. If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies? a. new brand strategy b. line extension strategy c. multibrand strategy d. brand extension strategy 136. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called: a. Marketing strategy. b. Marketing control. c. Marketing analysis. d. Marketing implementation. 137. Each salesperson is assigned to an exclusive area in which to sell the company's full line of products or services in which type of salesforce structure? a. Territorial sales force. b. Product sales force. c. Customer sales force. d. Hybrid sales force. 138. The last stage in the selling process is the ________________ stage. a. approach b. handling objections c. closing d. follow-up 139. In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company's problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make? a. They did not investigate pricing correctly and priced the product too high. b. They did not investigate dealer reaction and had inadequate distribution. c. They defined their marketing research problem too narrowly. d. They failed to account for the Pepsi Challenge taste test in their marketing efforts. 140. Costs that do not vary with production or sales levels are called: a. fixed costs. b. variable costs. c. standard costs. d. independent costs.
What is your response to this statement? How do you personally view these two components of employment law?
Punitive damages in Canada are rarely allowed. Robins & Robins move to dismiss the case under the theory of sovereign immunity. Will Robins & Robins win this motion using this theory? Explain why or explain why not?
aligning it and operations in an organizationwhat needs to be done to successfully align business and it in your
Explain What aspect of accounting, financial or managerial, do you think you are better suited for and Why?
The net earnings of the trade are to be invested in the growth of the trade. Illustrate what entity forms would be the best option for these individuals considering both tax and non-tax factors?
Under what conditions do observation studies seem most appropriate?
Explain What information does the functional manager require from the strategic planner and other departments to begin writing a plan or budget
Discuss the following in a double spaced paper of 3-4 pages; Define and propose what structure your MCO will use to maximize the ethical delivery of healthcare to your patients.
Research two corporations that have had different outcomes (one successful and one unsuccessful) with their diversification strategies. Compare and contrast each corporation's diversification strategy and evaluate the reasons for each one's success o..
The first step in management's decision-making process is, determine and evaluate possible courses of action.
would find convincing that training was having a positive impact on the organization and why did you pick the measures that you did? How would you go about collecting the data for the measures you have selected?
1 a large international rental car company decides to develop a customer retention program. the programs goal is to
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd