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141. All of the following are thought to be sources of new product ideas EXCEPT: a. internal sources. b. customers. c. competitors. d. the local library. 142. Today, advertising captures about ____ percent of total promotion spending. a. 15 b. 23 c. 29 d. 33 143. The first modern environmental movement in the United States began in the: a. 1940s. b. 1950s. c. 1960s and 1970s. d. mid-1980s. 144. One of the most common problems with using internal database information is that: a. since it was probably collected for some other purpose, it may be incomplete or wrong. b. it is usually expensive to retrieve. c. top executives are usually unwilling to relinquish data, therefore, the data has limits. d. the data is almost always unsecured and, therefore, suspect as to reliability. 145. Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business? a. To protect companies from each other. b. To protect consumers from unfair business practices. c. To protect the interests of society. d. To protect businesses from unfair consumer demands. 146. The advantages of audience selectivity, no ad competition and personalization apply to which type of media? a. Newspapers b. Television c. Direct Mail d. Radio 147. One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors are used. a. terragraphic segmentation b. fermagraphic segmentation c. geothermy segmentation d. geodemographic segmentation 148. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles? a. Innovative marketing b. Consumer-oriented marketing c. Value marketing d. Societal marketing 149. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: a. Geothermy. b. Demography. c. Ethnography. d. Hemos-popography. 150. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price. a. Deceptive promotion b. Deceptive packaging c. Deceptive pricing d. Deceptive cost structure
question about forecastingthe number of students enrolled at spring valley elementary has been steadily increasing over
Why is leadership such an important element in strategy implementation and find an example in a business you know about or you can research and discuss how CEO leadership affected a strategy implementation.
Illustrate what kind of intervention would that country central bank is forced to undertake and illustrate what effect would it have on its international reserves and the money supply?
You have decided that you would like to formally start the entrepreneurial business. To make sure the success of your business, you will produce the business plan.
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. Given your answer to part (a)and given which anyone can buy or sell cars from abroad at the world price of $10,000, explain how many cars will U.S producers need to sell in the United States?
Compare and contrast the central route to influence vs. the peripheral route to influence. When is each appropriate? Give an example where you have seen or used each.
A small computer retailer makes every effort to satisfy customer needs both before and after the sale. But this retailer regards social problems such as environmentalism besides economic development as being beyond the scope of his business.
Can followers influence upward and Is it possible for followers to solve organizational problems by using this process
alliance with yahoo as well as other acquisitions as noted in this case enough to ward off the competitive assaults of Google as well as Microsoft?
Evaluate how you would keep your employees motivated to do the best job they could. Provide specific examples to support your response.
business management solutionplease select three of the following questions and provide short essay answers for all 3
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