Reference no: EM132231968
1. Since research situations typically have at least some similarities to a past situation, executives may use ________ to review available information about one or more former situations to gain understanding of a current research problem with similar characteristics.
experience research
case analysis
exploratory analysis
descriptive research
2. The first and one of the most critical elements of a proposal is:
Problem statement.
Project cost.
Research method.
Research objective.
3. As part of the research process, researchers develop a goal oriented statement or question that specfies what information is needed to solve a problem. This is called
Defining the problem
Establishing the need for marketing
Creating the problem statement
Establishing research objectives
4. When a gap exists between what did happen and whatcould have happened, it is known as:
a sympton
an opportunity
Ssmpling error
A problem
5. An example of basic research is:
A winery needs to needs to respond to issues related to its distribution network
A winery needs to solve a problem it is having exporting wine
A winery needs to understand more about exporting wine
A winery needs to a specific pricing issue relative to its competitors.