Technology is going to change your industry

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Reference no: EM134038480

Question

Imagine that you are the head of a college textbook publishing company in 1995. You recognize that technology is going to change your industry. Students will stop buying paper textbooks and instead look for ebooks. Homework will be turned in online and professors will want assignments that students can complete online, not on paper. You know that you will have to change your company into a technology company, but you are not sure exactly what that will look like. This is an example of because you are having to move your company to an unknown, future state.

Reference no: EM134038480

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