Target population sampling plan

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Reference no: EM132224662

Target population sampling plan - The target population for Nike’s new product is an important factor for the success of the new smart clothing. For this product, Nike will be targeting both men and women between the ages of 25-39-year-old single males that are college educated and reside in the US. The customers that are targeted must earn $75,000 - $100,000 and own their own home. Nike will be targeting a diverse range of athletic individuals that not only have the desire to wear fitness apparel but also want to look fashionable at the same time. The company will be attracting market segments of men that are a member of a gym and workout at least 60 minutes per workout and compete in marathon races. The target market must also be males that shop at Macy’s and Nordstrom. In addition, they should also drive a Prius and eat at Sweetgreen.

1. What is the sampling frame for your sample plan? That is, what are the elements from which your sample is being drawn?

2. What are the sampling units (primary, secondary, tertiary) subject to selection in your sample plan?

Reference no: EM132224662

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