Swot analysis and needs analysis for your product

Assignment Help Marketing Management

Reference no: EM13738534

Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.

Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP.

Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.

Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13738534

Questions Cloud

Explain the various aspects of education and social justice : Education and Change. Review the following four samples of YouTube student projects on various aspects of education and social justice.

Describe one of the marketing roles in more detail : Based on your understanding of the marketing deliverables and typical roles, go to the discussion board and list the marketing-related roles you need filled. Also describe one of the marketing roles in more detail.

The budget cost components for the marketing-related : Individual deliverable - continue work on the project plan by documenting the budget cost components for the marketing-related deliverables. Identify and describe the items that will be included in the budget and how those items will be tracked. R..

How would you apply the four p''s to a service : How would you apply the four p's to a service? Choose a service you use. What is the service

Swot analysis and needs analysis for your product : Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company

Discuss and analyze the procurement cycle : Organizations may also set a procurement process based on competitive procurement dollar amounts. Find a case study that discusses procurement, and then discuss and analyze the procurement cycle

Problem related to compensation practice : Use the Internet or the Strayer Library to research a publicly traded company for which you would like to work. Write a six to eight (6-8) page paper in which you:

Each team will identify and explore an emerging technology : Each team will identify and explore an emerging technology. This will be a technology that may already exist, but is drawing attention because of new applications, anticipated impacts or potential controversies. Examples could include

Supply and demand in the electronic dog feeder market : Construct a graph showing supply and demand in the electronic dog feeder market, using Microsoft Excel.

User Account

All Pages