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Supply chain for breakfast cereal

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Reference no: EM131048740

Consider the supply chain for breakfast cereal. Discuss the competing objectives of the farmers who make the raw materials, the manufacturing division of the company that makes the cereal, the marketing of the company that makes the cereal, the distribution arm of the grocery chain that sells the cereal and the manager of an individual grocery store that sells the cereal.

Reference no: EM131048740

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