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Question
You can use experimental research methods to study cause/effect relationships. But what if you had all the money you needed to conduct any marketing experiment you could? What would you study?
Describe how marketing experiment that you would like to conduct in a company .
Describe the experiment you would like to undertake.
What type of business is the experiment being conducted for?
What is your hypothesis?
Who would conduct the experiment?
Who would participate in the experiment?
What would participants be asked to do?
What kind of costs would be associated with this experiment? Or, put another way, even though money is no object for this activity, how costly would your experiment be?
What do you hope to achieve by conducting the experiment?
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