Disintermediation present for traditional retailers

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Reference no: EM133956858

Question

1. Give an example of "disintermediation" that occurred as a result of the Pandemic. What opportunities and problems do disintermediation present for traditional retailers and wholesalers in terms of any of the logistic functions (Order processing, Warehousing, Inventory, and Transportation)? Explain.

(Disintermediation is the elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen.)

2. (Online Advertising) Post one of your favorite online /or social media ads. Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity?

3. Are great salespeople born or made? The key to developing an effective sales force is training. Why? explain.

4. has TV Advertising Lost its power? Tv advertising has faded in importance. Why? explain.

5. Should NAtional - brand manufacturers also supply private-label brands? why?

6. COTTON ON. What do they do that encourages your loyalty? what do you like about the in-store experience? what further improvements could they make?

Reference no: EM133956858

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