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TPC is spending Rs.50 to 70 million annually on CSR activities. Are the expenditures sufficient in view of the sustainability? What are the tangible and intangible returns for the company? How would you structure the cost and benefit analysis?
Do you think consumers want to do business with companies that do good? Do you think consumers are cynical or skeptical about the real motives of cause marketing
Increasingly companies' marketing and public relations activities, and their reports are highlighting their environmental and social activities and goals. A number of commentators claim this is "greenwashing". Discuss, referring to business ethics.
Describe the latest important purchase you have made. What kind of information have you used to help you in your decision making process? Repeat the question for the latest trivial purchase you have just made.
Explain Business help- Activity Based Costing and What are some of the key elements of activity-based costing
Evaluate the choices faced by Steve Lewis, Peter Adario, and Eduoard Sakiz (in Badaracco's article) from the standpoints of the generalizability, utilitarian, and virtue ethics tests
explore a companyrsquos annual report. choose a company whose company name begins with the same letter as your last
leaders today must be able to create a compelling vision for the organization. they also must be able to create an
resources university library internet use the product or service you selected for your marketing plan phase i paper.
1.how would you insure that the control function is related properly with the other functions of management?2.are there
Analyze the marketing environment and the forces shaping eBay's business over the years.
Prepare a marketing project on NIKE and analyze the brand by applying at least 5 concept/theories that we've learned in Consumer Behaviour class.
Select a sustainable business and product for research into the marketing strategy adopted by the firm. Seek approval from your paper facilitator and put together key ideas, questions and the process you will adopt to meet the key requirements of ..
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