Reference no: EM133975240

Questions

1. The sales manager at a company wants to keep informed, so he collects, analyzes, and stores data from the macro environment on a continuous basis. This illustrates the concept of ________.

a. portfolio analysis

b. exploratory research

c. marketing intelligence

d. probability sampling

e. mechanical observation

2. The marketing manager for Ned's Bar and Grill notices that his typical customer is a male college student. In the context of external information sources, he is using ________ to define his market.

a. stereotypes

b. estimations

c. visual cues

d. demographics

e. instincts

3. Jan Smith, the marketing manager of Big Wheel Autos, has noticed that in many European countries more of the population is moving into urban centers. This has resulted in an increased demand for subcompact cars that can maneuver through these congested streets rather than full-size automobiles. In the context of external information sources, this is an example of how ________ can influence marketing management decisions.

a. technology transformations

b. geographic changes

c. marketing plans

d. customer inquiries

e. internal factors

4. Which of the following is an external source of collecting information for making marketing decisions?

a. customer orders

b. marketing plans

c. salesperson information systems

d. customer inquiries

e. ethnic groups

5. Concerned by recent negative trends in economic indicators such as the consumer price index, gross domestic product, and inflation, the marketing manager of Kevin's Kayaks recommends that the company reduce its advertising spending. His recommendation is based on ________ data.

a. microeconomic

b. macroeconomic

c. qualitative

d. observational

e. subjective