Reference no: EM133975239

Questions

1. How was the earliest ancestor of today's diverse social media platforms used?

a. To participate in group photo-sharing

b. To host user-driven discussions about various topics

c. To quickly share media files such as music

d. To share resources for nonwork purposes

e. To post articles organized into newsgroups

2. A post should reinforce which aspect of the brand?

a. Why a brand is more expensive than competitive products

b. Data about the sales cycle

c. Previous designs of the product

d. What consumers already know

e. What influencers have reported about their brands

3. To increase an article's visibility, having a good relationship with whom is a big help?

a. A creative agent

b. A paid sponsor

c. A power user

d. A social media strategist

e. A corporate leader

4. A SMM team should align all content and platforms with which element of the campaign?

a. Facebook

b. Social networking

c. Sales funnel

d. Target market

e. Product strategy

5. Which statement is TRUE?

a. Marketers should not collect emails from whitepaper downloads.

b. White papers are primarily used in business to consumer markets.

c. Most e-books and white papers have high-perceived value to the recipients.

d. E-books are most commonly used in business to business markets.

e. White papers are only available to audiences through salespeople.

6. Which element of building virtual communities refers to deciding if there will be a progressive warning system?

a. Community norms

b. Improve engagement

c. Evaluate purpose

d. Community purpose

e. Hosting location

7. Which of the following is not considered one of the rules of engagement??

a. ?Using social media channels as intended

b. ?Staying on topic

c. ?Having a personality

d. ?Being nice

e. ?Entertaining your audience