Standardizing the marketing mix worldwide

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Reference no: EM13811995

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

Discuss implementation activities that positively impacted customer satisfaction?

Describe three advantages and three disadvantages of standardizing the marketing mix worldwide?

Reference no: EM13811995

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Standardizing the marketing mix worldwide : Discuss implementation activities that positively impacted customer satisfaction? Describe three advantages and three disadvantages of standardizing the marketing mix worldwide?

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