Stage of ec purchase decision-making process

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Reference no: EM1343848

Q1) Banner advertising on Websites helps trigger a realization taht there is a gap between reality and a desired state, which occurs in the ______ stage of the EC purchase decision-making process.

A. need identification or recognition
B. information search
C. evaluation
D. product or merchant brokering.

Reference no: EM1343848

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