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Upon successful Completion of this course, you should be able to demonstrate an understanding of marketing management and its complexitiessuch that you can:
1) Describe the specific characteristics of a business scenario.
2) Identify challenges, dilemmas and decisions that marketing managers face, generally and specifically.
3) Explain the strategic and integral role of the marketing department in a business.
4) Develop and present a case study with focus on marketing manager's challenges and dilemma.
5) Analyze real life situations experienced by organizations and discuss and propose possible strategies for marketing managers
Strategic analysis to review an organisation's current marketing performance from organisational documents.
Detailed analysis of any one of the seven marketing mix element pertaining to that service experience. Clear and detailed explanation of the service experience.
Describe the expected interest groups and there specific arguments, Discuss the context of this legislation - name the expected demanders and suppliers
How does the consideration of a website's potential value to the company assist the company in determining how to develop the site?
Discuss how the stage of the product life cycle plays a role in product pricing. Consider the question of price-quality relationships in positioning of the product.
Explain E-commerce lawsuits and what might you do to protect yourself against having to face law suits in every jurisdiction around the globe
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management
Explain Newly appointed President of the local Chamber of Commerce and to give business leaders an idea of what the economy may look like based on recent history and expected future conditions
Determine the characteristics of the youth (Generation X and Generation Y). What are the public relations implications regarding the use of their media habits and preferences
Brand Extension Assignment: Choose a product write a 3 page paper discussing how you would create a brand extension of that product
The focus on the second part of this project is to write a 3-page paper in APA format (include abstract) addressing the following topics below for the new technology or application selected in the previous written assignment. You should also inclu..
Organize the lists as to build a logical argument supporting your thesis statement. Gather ideas into lists by listing subordinate ideas beneath main ideas
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