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Exam the perceptual map for the airline category and the quadrant analysis for Qantas and Virgin: Why is positioning important? How can marketers use the information contained in the perceptual map to make strategic decisions?
Class, what should be the ethical responsibility of the marketer any time they want to bring forward a product or service? Given your response, are you seeing what you have suggested occurring in marketing today? Why or why not? Examples
What role do client relationships play in innovation? How do client relationships help one stay competitive? What are examples of solutions as described in the article?
What is the purpose of statistical inference and Explain why rejecting the null hypothesis does not make the alternative hypothesis true
Explain Why is it important for a company to develop a unique strategic plan for its e-commerce operations
Prepare an even-point modified Likert scale to focus on the value of energy drinks and Both scales should be properly constructed as described and demonstrated in the marketing research text
List and explain four (4) ways that even a well-executed marketing program might fail. Identify four (4) measures of marketing effectiveness
Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
Explain Legal, Ethical and Regulatory Issues and describe how each site handles security and confidentiality and International issues
Define direct marketing and give some real world examples and Define what is meant by "brand equity "and discuss what a company can do to maintain brand equity
packaging is used to protect products in their journey from the manufacturer to the end user or consumer. packaging can
List and briefly explain the eleven steps in the marketing research process? Which parts of the research process ensure that the sample is representative and that the results are accurate?
Brand Extension Assignment: Choose a product write a 3 page paper discussing how you would create a brand extension of that product
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