Solve a business problem using a theoretical framework

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Reference no: EM131998284

Task Overview and Instructions

Purpose:

The purpose of this report is to solve a business problem using a theoretical framework informed by empirical academic studies. Using academic literature, you will provide information regarding the business problems and offer potential explanations for the business issues. Using what you have learned in the lectures, tutorials, text-book and other sources you will analyse the transcripts/feedback provided to identify the source of the business problems. You will then make recommendations based on your findings and the literature to the CEO of the company.

DISCLAIMER: This is a work of fiction. The materials and information for this assignment are used for educational purposes only and are not a critique of any company or any affiliated companies. The opinions and views expressed in this document are a work of fiction and do not represent the University of the Sunshine Coast's policy or opinion. All characters and data are fictional.

Topics for the Report:

Choose one of the following two topics:

1. Open plan office (Management)

2. Brand and Service Quality (Marketing)

The Report Structure must be:

- Cover page/Title Page - Name, student number, tutor name/day/time, word count
- Executive summary(no longer than one page) - overview the purpose, type of analysis/methods, most important findings in summary, most important conclusions and recommendations
- Table of contents (should also include a list of figures / diagrams / tables if used)
- Introduction(estimated 150 words):
o Overview of the business problems
 Provide a statement of the business problems from the symptoms
- Overview of literature on the topic(Estimated 800 words):
 Write a literature review that overviews what previous empirical work has found regarding your chosen topic
 State what theory you will use to investigate the business problems
• Overview the theory and explain the concepts and elements of the theory
• Justify why this theory helps to explain the business problems
• Write a managerial decision statement and corresponding research objectives and research questions based on the theory and literature regarding the business issues.
- Methods and Results(Estimated 500 words):
o Introduce what qualitative analysis is. Remember the audience may not have any knowledge of what a qualitative analysis is.
o Report what the method was and how the interview data was collected. Write in enough detail that someone else can understand exactly what was done and how.
o Present the findings of the analysis in a table and graph, ensure you reflect on the findings and summarise (do not just show a table/graph with no explanation). Refer to the course materials to help.
- Recommendations and Conclusions(Estimated 500 words):
o Based on the findings give the CEO some recommendations about how to improve the business problems. This should link to the academic literature and theory from the introduction.
- List of references - either APA or Harvard (choose one and be consistent)
- Appendices - this could include the interview schedule (you will need to make it up based on the questions shown in the transcript, you can add more information if needed) and notes on how the coding was completed

Report format:
Font size 12, Times New roman, double spacing, and word count 2,000 (+/- 10% 1,800-2,200). Note. The word count does not include the executive summary, headings, tables, graphs/figures, the reference list or appendices.

Topic One information: Open plan office (Management)

You are creating a business report for the CEO of a designcompany, called Gallifrey Inc. It must be professional in presentation and contain insightful content for the company to make business decisions.

Gallifrey Inc. has approximately 19 staff members and has been operating for over ten years.
Gallifrey Inc.is a multi-award winning, full service creative agency. The studio HQ is located in Brisbane and they service clients nationally in particular Sydney and Melbourne. Gallifrey Inc. produces creative works that connects clients to key stakeholders. Their services involve Brand identity, graphic design, digital services, and media services. This can involve brand strategy and visual identity through to all printed and digital media requirements. The company can work with clients on one basic component for branding or business needs, or develop an entire marketing plan and implement the strategy across all platforms. There is one managing director, one studio and production manager, eight designers, two IP barristers, one digital producer and project manager, two project managers, three ecommerce specialists and four admin staff.

The CEO decided to change the layout of the offices a while ago and now a brand new fit out has occurred making the offices all open plan. Now the managers, assistants, designers, IP barrister, project managers and ecommerce specialists are all in one large space and no one has an office of their own. It has been a couple of months and the CEO wants to know whether or not the open plan office is working well. The CEO expected that it would help to increase collaboration and productivity. However, there have been some issues with noise complaints and clients have complained about a lack of privacy.

You have already conducted in-depth interviews with five staff members and have the transcripts available in a file labelled "BUS101 ATMC Topic One_ anonymous transcripts". The interviews lasted approximately 20 minutes each and you followed a semi-structured interview style with an interview protocol. The interviews were conducted onsite.

You need to code the transcripts for the common themes and create a business report for the CEO. The report must highlight the positive and negative aspects and give recommendations to help the company based on the data, literature and theory.

There are many possible theories/concepts/frameworks which can be used the following are some suggestions.

If you find another theory/concept/framework you must have approval from your tutor.

Choose ONE Suggested theory: Job demand Resources theory (JD-R) or Job Demand-Control theory (JDC), Self-determination theory

Readings to Assist:

1. Bakker, A. B., & Demerouti, E. (2017). Job demands-resources theory: Taking stock and looking forward. Journal of Occupational Health Psychology, 22(3), 273.

2. Häusser, J. A., Mojzisch, A., Niesel, M., & Schulz-Hardt, S. (2010). Ten years on: A review of recent research on the Job Demand-Control (-Support) model and psychological well-being. Work & Stress, 24(1), 1-35.

3. Deci, E. L., & Ryan, R. M. (2008). Self-determination theory: A macrotheory of human motivation, development, and health. Canadian psychology/Psychologiecanadienne, 49(3), 182. 

Topic Two information: Brand and Service Quality(Marketing)

You are creating a report for the owner of a pizza company called Oh Cheese Pizzeria Co. based on social media feedback. You have retrieved feedback from the website regarding the quality of the product and the service in store and in delivery.

The sales for the company have been declining over the last year and the owner wants to know what they can do to turn this around and increase the amount of new customers, retain customers, and improve the company in general.

There are many possible theories/concepts/frameworks which can be used the following are some suggestions. If you find another theory/concept/framework you should discuss this with your tutor.

Choose ONE Suggested theory:Brand equity theory orService Quality framework

Suggested readings:
1. Yoo, B., &Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 52(1), 1-14.

2. Dagger, T. S., Sweeney, J. C., & Johnson, L. W. (2007). A hierarchical model of health service quality: scale development and investigation of an integrated model. Journal of service research, 10(2), 123-142.

3. Dabholkar, P. A., Thorpe, D. I., &Rentz, J. O. (1996). A measure of service quality for retail stores: scale development and validation. Journal of the Academy of marketing Science, 24(1), 3.

Reference no: EM131998284

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Reviews

len1998284

5/28/2018 1:01:31 AM

Overall meaning is clear though there are minor instances of awkward/ambiguous expression. Use of discipline terminology is adequate. The level of presentation mostly meets professional standards of the discipline, with some lapses in detail, grammar, syntax and spelling is good. Some referencing and/or citation errors. The intended meaning can be discerned but lacks clarity and/or examples of awkward/ambiguous expression. Limited discipline terminology with minor inaccuracies. Some professionalism but significant lapses in grammar, syntax, and spelling. Referencing and/or citation errors. Use of language fails to make meaning clear; many errors of grammar, syntax and spelling, range of mistakes indicating lack of editing and proofreading. Limited or incorrect use of discipline terminology. Poor referencing and citation errors. Elements of the report are missing/incomplete.

len1998284

5/28/2018 1:01:26 AM

Criteria 5: Report formatting (5 marks) The meaning is consistently clear. Use of discipline terminology is confident and assured. The level of presentation meets professional standards of the discipline, and there is a high level of attention to detail regarding the results tables/graphics. Little/no errors in grammar, syntax and spelling. Referencing and citations are appropriate and very well integrated. The meaning is clear. Use of discipline terminology is extensive and largely correct. The level of presentation meets professional standards of the discipline, and there is attention to detail. The tables/graphs are professional. The grammar, syntax and spelling are near perfect. Referencing and citations are appropriate/integrated.

len1998284

5/28/2018 1:01:19 AM

Criteria 4: Recommendations and Conclusions (5 marks) The recommendations are highly appropriate based on the business issues, integrated with the results, and supported by the theory and literature. The entire report is presented as a consistent whole from introduction to conclusions. The recommendations are appropriate, based on the business problems, integrated with the results and literature. The report reads as consistent. The recommendations are fairly appropriate and fairly supported by the findings, literature and theory. With some instances missing and/or lacking support from either the literature or theory. The recommendations are appropriate, however lacking some instances and needing more. Or inappropriate suggestions are made. Bullet points have been used instead of whole paragraphs. The theory/literature is mentioned but not well integrated. The recommendations are lacking and are not supported but the findings, literature or theory. Inappropriate suggestions are made or there are no suggestions at all. Bullet points are presented instead of whole paragraphs. The report does not read as a consistent throughout.

len1998284

5/28/2018 1:01:12 AM

Little or no knowledge of the use of business qualitative business analytic tools to analyse the transcripts is shown. The use of terminology is inconsistent and not correct. The level of interpretation of the data fails in terms of presentation and interpretation with many errors and omissions. The methodology is not outlined or is missing information so that it cannot be reproduced. Very few of the concepts taught in the course have been demonstrated. The level of interpretation of the data is lacking or elements are missing. The interpretation and presentation fails to meet professional standards with many errors or missing elements.

len1998284

5/28/2018 1:01:03 AM

Basic knowledge of the use of qualitative business analytic tools to analyse the transcripts. The methodology is somewhat outlined and might be reproduced, some omissions or errors present. Use of discipline terminology fairly correct. The level of interpretation of the findings meets standards but some errors in interpretation or presentation.Most of the concepts taught in the course are shown, although some elements might be missing, regarding: coding, presentation of results, and reliability/validity issues.The level of interpretation of the data meets professional standards of the discipline with some errors in interpretation and/or presentation.

len1998284

5/28/2018 1:00:53 AM

Demonstrates some knowledge of the use of the use of qualitative business analytic tools to analyse the transcripts. The methodology is mostlydetailed that it could be reproduced. The results are mostly insightful and show most of the concepts taught in the course, although some elements might be missing, regarding: coding, presentation of results, and reliability/validity issues. Use of terminology is shown and mostly correct. The level of interpretation of the data meets professional standards of the discipline with some errors in interpretation and/or presentation.

len1998284

5/28/2018 1:00:28 AM

Criteria 2: Results (10 marks) Demonstrates comprehensive and insightful knowledge of the use of qualitative business analytic tools to analyse the transcripts. The methodology is well detailed that it could be replicated. The results are insightful and show all of the concepts taught in the course regarding: coding, presentation of results, and reliability/validity issues are addressed. Use of terminology is extensive and correct. The level of interpretation of the data meets professional standards of the discipline with no errors in interpretation and/or presentation. Demonstrates mostly comprehensive and insightful knowledge of the use of qualitative business analytic tools to analyse the transcripts. The methodology is fairly well detailed that it could be replicated. The results are insightful and show most of the concepts taught in the course regarding: coding, presentation of results, and reliability/validity issues are addressed. Use of terminology is extensive and mostly correct. The level of interpretation of the data meets professional standards of the discipline with no errors in interpretation and/or presentation.

len1998284

5/28/2018 1:00:09 AM

Criteria 3:Literature review (5 marks) The literature is very well integrated to show what theory relates to these issues and what empirical research has shown regarding the issues. The literature review is well referenced throughout. The literature review introduces a theory to explain the business problems. Empirical research is presented that explains some of the business issues. The literature is fairly well referenced throughout. Introduces a theory to explain the problems with some references to the literature. Some empirical research is reviewed but it is lacking or disjointed. The literature is well referenced. Some attempt at introducing a theory to explain the issues. Some attempt to show what the literature says about the changes in the company but references are lacking or the writing is disjointed. Does not introduce a theory to explain the business issues. Does not show what the literature says about the changed in the company. Little to no references to the literature.

len1998284

5/28/2018 1:00:03 AM

Criteria 2: Introduction (3 marks) 85 to 100 % Demonstrates comprehensive and insightful knowledge of the business with an in-depth introduction to the business and the problems. The introduction covers who the company is, what it does, what the current problems of the business are. 75 to 84 % Demonstrates mostly comprehensive and insightful knowledge of the business. Most of the business problems are discussed. 65 to 74 % Demonstrates some knowledge of the business with the problems mostly outlined. Some elements are missing. 50 to 64 % Basic knowledge of the business demonstrated with the assignment information given but no extra information included. 0 to 49 % Little or no knowledge of the business with the basic assignment information not given. Does not introduce the business or fails to explain the business and its problems.

len1998284

5/28/2018 12:59:51 AM

Credit 65 to 74 % Pass 50 to 64 % Fail 0 to 49 % The executive summary covers some of the elements regarding: an overview the purpose, methods and type of analysis, the most important findings in summary, the most important conclusions and recommendations. There might be instances of missing information or important points that were not mentioned. The length might be slightly longer than one page and it does not have any quotations or headings. It is a stand-alone document that mostly covers the important points of the report. Basic elements of the executive summary are covered with an overview of: the purpose, methods and analysis, some of the findings, some conclusions and recommendations. There might be instances of missing information or important points that were not mentioned. The length might be slightly longer than one pageand it does not have any quotations or headings. It is a stand-alone document that mostly covers the important points of the report. Little or no knowledge of an executive summary. The important elements are not covered or there is an attempt but several elements are missing.

len1998284

5/28/2018 12:59:44 AM

Criteria High Distinction 85 to 100 % Distinction 75 to 84 % Criteria 1: Executive summary (2 marks) The executive summary is concise and covers all of the elements regarding: an overview the purpose, methods and type of analysis, the most important findings in summary, the most important conclusions and recommendations. It is not longer than one page and does not have any quotations or headings. It is a stand-alone document that encompasses the important points of the report. The executive summary covers most of the elements regarding: an overview the purpose, methods and type of analysis, the most important findings in summary, the most important conclusions and recommendations. It is not longer than one page and does not have any quotations or headings. It is a stand-alone document that mostly encompasses the important points of the report.

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