Reference no: EM13830461

Write a report (2 - 4 pages, font 12) outlining the socio-cultural factors

Socio-cultural Analysis:

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria:

Write a report (2 - 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.
Please support all recommendations with sound reasoning and research.

Your report needs to include but not limited to:

1. Demographic Trends

• Population growth
• Age structure & median age
• Life expectancy
• Literacy

2. Cultural Analysis

• Language
• Customs and Norms
• Traditions

3. Social Institutions

• Where does the country lie within Hofstede's dimensions
• Family structure
• Religious structure
• Labor organizations

4. Informal Trade Barriers

• Barriers that are created by social and cultural factors
• Communication styles
• Negotiating tactics
• Marketing concerns
• Ethical concerns
• Employment practices
• Human rights
• Business practices