Social factors influencing consumer behaviour

Assignment Help Accounting Basics

Reference no: EM132309355

Assessment - Individual essay writing

Course Learning Outcomes

1) To demonstrate knowledge of broad business principles with depth of understanding of at least one business discipline
2) To develop effective oral and written communication skills
3) To develop the skills to demonstrate a broad understanding of business principles and demonstrate depth in at least one discipline
4) To develop the skills to allow the acquisition and synthesising of information within a complex professional setting
5) To develop and apply skills in critical thinking, complex problem solving and decision making
6) To develop and apply knowledge of the social, economic, ethical and cultural contexts of business

Unit Learning Outcomes

1) Understand the concepts in consumer behaviour in relation to products/services
2) Explain about the consumer behaviour theories 2)Analyse the consumer behaviour purchasing process
4) Differentiate the psychological and social factors influencing consumer behaviour;
5) Apply the factors influencing consumer behaviour on the decision making process

ASSESSMENT DESCRIPTION:

ESSAY QUESTION:
Discuss how purchasing behaviour of the following industries can be affected by the effects of the demographic trends in society below.

Purchasing behaviour of 1) gym/fitness 2) pay TV like netflix, presto, foxtel and stan e.t.c. and 3) eating out in restaurants are affected by the effects of the demographic trends

The demographic trends of 1) present longer life span of senior citizen, 2) the baby boomers generation who are approaching retirement but with money to spend, 3) generation x with a growing family household and a huge mortgage (need to be tight with money), 4) present smaller family unit and more "single adult" households (generation y and where spending money is part of every- day life)

Attachment:- Assessment.rar

Reference no: EM132309355

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Reviews

len2309355

5/21/2019 2:22:59 AM

Marking Criteria Lecturer Expectation Marks Comments Research Make good use of sources to support idea of the essay 20 Students should research extensively on this topic Information The essay is coherent and flows well 30 Information can come from journal articles, business magazines and textbooks Structure Topics and materials ae conveyed smoothly 20 The structure of the essay should have an introduction, body and conclusion Language Presentation Good standard of writing 20 Attention should be paid to punctuation, grammar and spelling. Referencing Good attempt of reference sources 10 Keep internet based references to a minimum.

len2309355

5/21/2019 2:22:47 AM

Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay must include: • Reference from academic journals supporting your argument. • Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing. • Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing. • A minimum of 8 academic references (including the text book).

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