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Glamour Shots uses makeup and clothes to try to make each of its customers look attractive. Then it takes photos of these individuals. It makes money by selling these photos. Since each individual is different, End of exam each makeover is different as is each camera shoot. Glamour Shots uses a/an _______ approach to customer service.

A. standardization

B. individualized retailing

C. personalization

Reference no: EM13392104

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