Reference no: EM13928506
1. What is a simple way to engage in international marketing?
- Licensing
- Travel abroad
- Communications
- Cultural attainment
2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?
- Market skimming
- Market tactics
- Focusing on market share
- Market pricing
3. Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?
- Push strategy
- Upward strategy
- Pull strategy
- Downward strategy
4. What type of distribution places the goods or services in as many outlets as possible?
- Exclusive distribution
- Marketing distribution
- Selective distribution
- Intensive distribution
5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
- Loosening agreements
- Promising agreements
- Marketing agreements
- Tying agreements
6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
- Market skimming
- Target pricing
- Sensitive pricing
- Market-penetration pricing
7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
- Compensation deal
- Free trade
- Offset
- Barter
8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
- Horizontal marketing system
- Conventional marketing system
- Vertical marketing system
- Rectangular marketing system
9. What takes place when dealers purchase some or all of a product line?
- Full-line forcing
- Forcing by brand
- Half-line forcing
- Part-line forcing
10. What mode of entry is it when local and foreign investors share ownership and control?
- Direct investment
- Joint venture
- Foreign investment
- Sole proprietor
11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
- price adaptation
- trade agreements
- buyback arrangement
- free trade agreements
12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
- Downward strategy
- Push strategy
- Pull strategy
- Side pull strategy
13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
- Rectangular marketing system
- Vertical marketing system
- Triangular marketing system
- Horizontal marketing system
14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
- negative current profit
- break-even current profit
- lowest current profit
- maximum current profit
15. Which companies have launched a website without any previous existence as a firm?
- Pure-click companies
- Employee-centered companies
- Customer-centered companies
- Brick-and-click
16. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
- Vertical marketing system
- Conventional marketing system
- Strategic marketing system
- Horizontal marketing system
17. Which type of distribution relies on some intermediaries willing to carry a particular product?
- Strategic distribution
- Marketing distribution
- Selective distribution
- Planned distribution
18. What is an ultimate form of foreign involvement?
- Foreign trade
- Foreign investment
- Direct investment
- Direct ownership
19. What type of system does a firm employ to decide about the most critical decisions management faces?
- Advertising strategic system
- Pulling system
- Marketing channel system
- Pushing system
20. When the number of intermediaries are severely limited, this means an
- inclusive distribution
- exclusive distribution
- strategic distribution
- marketing distribution
21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
- Barter
- Auction
- Offset
- Sale