Show the strategic planning process

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Reference no: EM1363865

Market management

1. How does the strategic marketing process relate to the strategic planning process? Is it necessary that the marketing strategy be linked to corporate strategy? Why or why not?

2. Do you think social media tools like Facebook, Twitter, and blogs can be used to enhance an organization's image and create competitive advantage? Why or why not?

Reference no: EM1363865

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Show the strategic planning process : How does the strategic marketing process relate to the strategic planning process and Is it necessary that the marketing strategy be linked to corporate strategy?

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