Elucidate greatest impact on sales volume

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Reference no: EM1363868

This past year, Used imported Autos sold very few cars and lost over $500,000. As a consequence, its manager is contemplating two strategies to increase sales volume. The low-cost strategy involves changing the dealerships name to Quality Used Imported Autos to signal to customers that the company sells high-quality cars. The high cost strategy involves issuing a 10-point auto inspection on all used cars on the lot and offering consumers a 30 days warranty on every used car sold. Which of these two strategies do you think would have the greatest impact on sales volume? Explain

Reference no: EM1363868

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