Segment certain market on basis of consumer self-image

Assignment Help Operation Management

Reference no: EM132214989

Questions on personality and Consumer Behavior

1. Describe the type of promotional message that would be most suitable for each of the following personality market segments and give and example of each:

(a) highly dogmatic consumers

(b) inner-directed consumers

(d) consumers with a high need for recognition

(e) consumers who are visualizers verses consumers who are verbalizers

2. Is there likely to be a difference in personality traits between individuals who readily purchase foreign made products and those who prefer American made products? How can marketers use the consumer ethnocentrism scale to segment consumers?

3. A markter of health foods is attempting to segment a certain market on the basis of consumer self-image. Describe the four types of consumer self-image and discuss which one(s) would be the most effective for the stated purpose.

Reference no: EM132214989

Questions Cloud

Create the thesis statement for your final assignment : In this assignment, you will create the thesis statement for your Final Assignment. The thesis is the statement of your perspectives on the literature.

What labor movement effort or efforts do you think might : What labor movement effort or efforts do you think might have the most impact on increasing the number of unionized workplaces in the private sector?

Explain the practical implications of the conclusions : What question did you hope to answer by completing this literature review paper? Explain the practical implications of the conclusions of the literature review.

Describe characteristics of supply and demand of industry : Describe the characteristics of the supply and demand of the industry, state what strategies could be applied to manage supply and demand,

Segment certain market on basis of consumer self-image : A markter of health foods is attempting to segment a certain market on the basis of consumer self-image.

Working in teams-cross-functional dysfunction : The Executive Director of Operations has assigned Joe Tanney the role of Team Leader for a high priority project.

Discuss about the HIV in detail : The revelation of HIV includes informing children that they live with a possibly serious and sexually infectious condition (Wiener, Battles, & Heilman, 2000).

Sensory adaptation affect advertising effectiveness : How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation?

When might you consider changing to a centrally : When might you consider changing to a centrally managed (domain) configuration?

User Account

All Pages