Rewards in the pleasure center of brain reinforce behavior

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Symbolize the following arguments then check for validity using a truth table. To simplify, leave the parenthetical parts out of your symbolization. All of the arguments are based loosely on arguments in Chapter One of The Branded Mind by Eric Du Plessis.

(Rewards in the pleasure center of the brain reinforce behavior so) Either we make decisions in order to feel good or the brain is not in control of our decisions. The brain is in control of our decisions, so we make decisions in order to feel good (and marketers should develop brands accordingly).

Reference no: EM131030038

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