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Research studies involving experimentation

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Evaluate one of the three following research studies involving experimentation. Be sure to explain the objectives of the study, the design being used and an assessment of the internal and external validity. Use appropriate experimental terminology in your explanation and analysis.

Mochon, D., Johnson, K., Schwartz, J., & Ariely, D. (2017). What Are Likes Worth? A Facebook Page Field Experiment. Journal of Marketing Research (JMR), 54(2), 306-317.

Reference no: EM132877468

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