Reference no: EM134008702

Assignment:

Things to consider:

• Marketers should be transparent about who they pay to endorse their products.
• Consumers should be treated fairly based on the nature of the product and the nature of the consumer (e.g. marketing to children).
• The privacy of the consumer should never be compromised.
• Honesty in advertising such as "Dove's"campaign to encourage girls to love the way they looked even if they were not supermodels. However Dove ran ads during this campaign featuring beautiful models whose images had been altered to hide imperfections. This illustrates how difficult it is to do the right thing in all circumstances. (Marketing-Schools.org)

Describe the situation in detail and include what consequences may or may not have occurred.

Initial Post

1. Research a situation that violates ethical marketing practices. Keep in mind that "Marketing Ethics" is a notoriously difficult topic because everyone has a subjective judgment about right or wrong. Since unethical behavior is not necessarily against the law, there are many companies that use unethical advertising to gain a competitive advantage. i.e. Diet pill companies use exaggerated and manipulative claims to essentially trick customers into buying these products. If the same company used ethical advertising, they would probably go out of business.
2. Describe the situation in detail and include what consequences may or may not have occurred.
3. Do you agree, give your thoughts on the topic.
4. Please use full sentences, and include where you found the sources you used.