Representing the simplicity and beauty of product design

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Reference no: EM132304706

Rotimatic’s design emphasis Rotimatic was always interested in its own website representing the simplicity and beauty of their product design. Starting with front end design the homepage had to be appealing, while displaying important product features and a quick checkout in two steps using Stripe payment gateway. At the backend, Rotimatic wanted to be able to update content easily, ability to make products available for pre-order in different countries one by one and ability to setup products with bulk quantity under each country. 7 EBBA 105 BUSINESS CASE The company is a US based company, with production plants in Ohio and currently working at one shift only one day a week. You have recently been named Marketing Director Rotimatic, for your country, with the initial task to develop the marketing plan for the first year of launch. Its recommended price is $999. You have been given an appropriation of €700,000 to be spent as marketing support for each country. 8 EBBA 105 EXAM EXPECTATIONS With the information you count, what you know about your market, and some imagination/info you may invent, please develop the marketing plan for the first year of launch of the product. In the analysis phase, please, include the information you would need to access and evaluate (just include the subject), externally and internally. For all this information, please, invent and assume the utmost to be able to drive forward the balance marketing plan. Please, follow all the phases of the marketing plan we have reviewed.

Reference no: EM132304706

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