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Assignment -
You are required to prepare a report on analyzing the service extended marketing mix (7P's) and the service delivery process including its relevant dimensions, activities and practices in the service organizations.
You must focus on one particular business organization of your choice that must be related to tourism industry (airline, hotel, restaurant, travel agency, transport or entertainment facility).
Your report should provide appropriate recommendations to enhance the customer satisfaction and loyalty in this selected organization.
Assignment Report structure -
Word limit: 2500 words.
General Instructions: The word limit doesn't include the title page, tables, diagrams and references. 10 to 15 % lower or higher from the prescribed word limit is acceptable. If you work doesn't follow the word limit, it will be returned and will be considered as a resubmission (capped at 40%). Use the prescribed format: font - Calibri or Arial, font size 12 and 1.5 spacing; margins - left 1.25, top, bottom and right: 1.0. You are required to use academic references to support your work (Minimum 5). Harvard referencing must be used appropriately. The assignment must be structured as follows: Cover Page, Introduction, Main Body, Conclusion, Recommendations and References. The use of unfair means in any form is unacceptable and will be dealt with strictly. You must read the sections on Academic Offenses in the OTC Undergraduate Student Handbook.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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