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Recontacting market research participants
Your team has conducted a marketing research interview. You have decided to re-contact the respondents. What are three reasons why you would re-contact the respondents? Should at least some of the respondents be re-contacted each time an interview is conducted?
Solution Summary
Discussion on why a company would recontact respondents of a marketing research interview. Includes reasons why and if this should happen each time an interview is conducted.
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