### Recommend strategy to ge regarding the initial target market

##### Reference no: EM1333142

GE is introducing a 52-inch big screen, satellite-ready HDTV with a built-in DVD player, picture-in-picture, and a feature that allows the viewer to simultaneously view frozen frames of the last signals received over 50 channels. What strategic recommendations would you make to GE regarding the initial target market for the new big screen HDTV?

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