Read the article narayanan s desiraju r amp chintagunta p k

Assignment Help Marketing Management

Reference no: EM13371969 , Length: 700 words

Read the article Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004) 'Return on investment implications for pharmaceutical promotional expenditures: the role of marketing-mix interactions', Journal of Marketing, 68 (4), pp. 90-105. In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies. Discuss three potential problems facing a United States pharmaceutical manufacturer who decides to advertise in Europe. Are these problems different from those the manufacturer would encounter when advertising in Asia? Please include real life examples.

Word Count : 700 words

Attachment:- Return on Investment.pdf

Reference no: EM13371969

Questions Cloud

Write down program in c for matrix multiplication program : write down program in c for matrix multiplication. program must accept dimension of both matrices to be multiplied and

You are part of the structural engineering design team on : you are part of the structural engineering design team on the design of a new five story office building. the

Question 1 economists have taken opposite stands on the : question 1 economists have taken opposite stands on the effect advertising can have on the level of competition in a

Maximum megahertz projectolaf bundi the ceo of wireless : maximum megahertz projectolaf bundi the ceo of wireless telecom company is in quandary. last year he accepted the

Read the article narayanan s desiraju r amp chintagunta p k : read the article narayanan s. desiraju r. amp chintagunta p. k. 2004 return on investment implications for

1what is the difference between moral good and moral evil : 1.what is the difference between moral good and moral evil? what is the norm of morality?2.recall the five steps in the

Problem 1 facility location a big retail chain needs to : problem 1 facility location a big retail chain needs to find the best location to build new warehouse. the new

Through the week ending september 162011 tiger woods was : through the week ending september 162011 tiger woods was the leading money winner on the pga tour with total earnings

Part - a1nbsp to compile and run a java source file : part - a1.nbsp to compile and run a java source file hello.java that contains a main method which of the following are

User Account

All Pages