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QUESTION 1
In advertising, there are theories that have been established through research by communication specialists to maximize impact and efficiency of an advert. One of these theories is called the Effects Model. Explain this theory in detail, elaborating each phase of the Effects Model
QUESTION 2
(a) As future professionals, it is important to know advertising terminologies. Below is a list of terms regularly used in the world of advertising, define each of these ten terms-
1. AIDA
2. Broadsheet
3. Circulation
4. Generic advertising
5. Jingle
6. Prime time
7. Sound bite
8. USP
9. Tabloid
10. Slot
There are several departments included in a well-structured advertising agency
(b) Explain the difference between the role of the Account Executive and the Account Planner within an agency
(c) Define the following persons' role in an agency
i. Creative Director
ii. Art Director
iii. Copywriter
Assuming that Beech Corporation does not elect to expense but chooses to amortize organizational-expenditures over 15 years, calculate the corporation's deduction for its calendar tax year 2010.
How do companies assure compliance with regulations? How does your company comply? Any thoughts on how to streamline the regulatory process over accounting and finance?
The company is now adopting a new inventory system. If the new system is able to reduce the firm's inventory level and increase the firm's inventory turnover ratio to 5 while maintaining the same levels of sales, how much cash will be freed up?
All adjustments affect one balance sheet account and on income statement account. For each of these situations, Preparation of a Work Sheet, Financial Statements, and Adjusting and Closing Entries.
Indicate how each item should be classified in the statement of cash flows using these four major classifications: operating activity (indirect method), investing activity,
Hutch Corporation finished their fiscal year ending March 31, 2010, with $88,000 of net income. They issued dividends of $22,000 at year end. At the end of the year on March 31, 2010, they had a net loss of ($46,000) and did not distribute any div..
Several years ago the Haverford Company sold $1,000 par value bond that now has 25 years to maturity and an 8.00% annual coupon that is paid quarterly.
Use the appropriate information from the data provided below to calculate operating income for the year ended December 31,2011.
Reck Gvt and Non Profit Accounting
Fixed manufacturing overhead costs released from inventory under absorption costing amounted to $32,900. What was the absorption costing net operating income last year?
Journalize the following transactions for the seller, Mitchell Company, using the gross method to account for sales discounts. Assume a perpetual inventory system. Make sure to enter the day for each separate transaction.
On April 3, 2001, the client asked the CPA to audit the client's financial statements for the year ended December 31, 2001. Is the CPA considered independent with respect to the audit of the client's December 31, 2001, financial statements?
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