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Mini Project
For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.
In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback.
Include answers to Neal's (2010) communication questions, which are listed below: 1. What am I trying to achieve? 2. How will my audience react to what I am trying to achieve? 3. Will my message be resisted? 4. What do I know about my audience that will help me tailor my message?
Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length.
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