Reference no: EM131503680

"Your boss has asked you to provide a memo on Malcolm Gladwell's hot management bestseller, Blink: The Power of Thinking without Thinking, summarizing the most important messages for practice in your company. More specifically, she asks you if it would be worthwhile to pay Mr. Gladwell $100,000 to visit your company as a consultant and to spend a day reviewing in-house practices and suggesting improvements. Some questions you should address as you read the book and write the review are: What are the conditions under which snap-judgments are effective and you should rely on them? When should you not rely on snap-judgments? And, what should you do instead? What are Gladwell's answers to these questions? Are Gladwell's conclusions and advice based on valid data and credible logic? What specific decision problems in your business could you ask Mr. Gladwell to help you analyze? The bottom line is, "Would you pay Mr. Gladwell $100,000 to visit your company?"

Turn in a thorough, well written, and properly formatted word document."