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Provide a detailed description of your product assortment

Assignment Help Marketing Management
Reference no: EM13887159

Assignment Objective:

The purpose of the Retail Shopify Projectis to have student teams (3 per team) apply their course learnings by designing, merchandising, managing and promoting an ecommerce retail location.

The comprehensive project willalso help each team gain an appreciation for the various sources of information required to successfully develop or source product for their website, select colour and/or style variations, evaluate pricing strategies and maintain sufficient inventory levels to ensure complete customer satisfaction.


Part 1) The Website

o Provide a detailed descriptive of the website and it's objectives

Part 2) Product Assortment

o Provide a detailed description of your product assortment and explain your price point strategies and how they connect with your target groups

Part 3) Inventory System evaluation

o Evaluate the product movement through your Inventory System maintenanceover the next few weeks. How often were products purchased? Were you out of a specific colour/size, etc. How would you change the management of your Inventory System?

o How much product did you sell over the past few weeks, by item/size? (During class time, each student will have time to visit your website and make purchases) You will need to track and evaluate these purchases

Reference no: EM13887159

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