Reference no: EM131729846

ASSESSMENT INFORMATION:

To be deemed competent for this unit of competency, you are required to satisfactorily complete the following assessments:

Assessment 1: Written Questions

Assessment 2: Report

Assessment 3: Demonstration

Assessment Instructions

Your assessment will be required to be typed in Arial font size 12 only. You will provide your completed assessment for all of questions in one document and MUST be uploaded into MOODLE (No other method of submission will be accepted).

You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assignment requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill).

This assessment can be completed in one of several ways. Assessment candidates may identify unit requirement within their own work environment or organisation, or with reference to a scenario provided by the trainer/assessor.

Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:-

In order to determine if you are addressing this assignment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your "draft copy" with any evidence of the research you have conducted to produce the assessment.

If, as a student you feel you have special needs that require your Trainer/Assessor to apply a reasonable adjustment - please discuss this with your Trainer/Assessor at the beginning of the subject studies.

Your Assignment must:
a. Be of a professional standard (spelling, grammar, punctuation)
b. Size 12, Arial Font
c. 1.5 Spacing
d. All pages must have a Header/Footer with the following details:
o Name
o Student ID
o The course & unit of competency
o Date
o Page numbering
e. Title page
f. Index page
g. Body of work
h. Referencing

CASE STUDY:

Design is a design & communications consultancy established in 1983 by Francis Greenaway, an English national who perfected his design skills at the City of London Polytechnic. C Design almost immediately positioned itself as Sydney's market leader in design services, and was responsible for some of the most recognizable brands and identity systems in Australian business and the public sector.

Task 1: Executive summary:

A. In your executive summary, make sure that you include details about the following:
1. What is this report about?
2. What is the current situation of company (from case-study)?
3. What is the strategic requirement of C-Design?
4. How HR planning would support the strategic growth of C-Design?
5. What are the long-term and short-term objectives you want to achieve for C-Design?
6. How would you monitor the Strategic and HR plans?
B. Create a Vision statement (corporate strategy) for C-Design.
7. What image of C-Design do you want to establish in future?
C. Define the Mission (Business strategy)
8. Determine operational areas you need to focus on in order to achieve C-Design's vision (e.g. Workforce planning, updated technology etc.)

Task 2: Marketing strategies:
For this task you are required to provide a detailed description (using your own words) of the marketing strategies used by C-Design. Be sure to give examples and clear explanations to support your key points.

Task 3: Organisational hierarchy of C-Design

A. Create an organisational structure for C-Design based on the case study.
1. Define managements (Top, middle, Bottom management)
2. Type of employment (Full time, part-time, casual etc.)

B. Complete an environmental analysis to establish strategies for C-Design

C. For this task, you need to complete a full, detailed SWOT analysis.

Task 4: Develop HR strategies

After analysing the Vision, mission statement, marketing strategies and completing a SWOT analysis to align with Strategic planning of C-design (choose from workforce planning, training & development, recruitment & selection, succession planning etc.), for this task, you will need to create:

1. Long-term and
2. Short-term HR goals
3. Cost-benefit analysis

Task 5: Job description

For this task:

In order to align with the marketing strategies and fulfil an immediate vacancy for the position of Digital Producer in C-Design, you need to create a detailed Job description. Use the template below to help you create your own job description for this particular role.

Task 6: HR Gap analysis

For this task, you are required to consult with your classmates (simulated workplace managers) in order to complete an HR Gap Analysis. Use the table below to help you do this task, and ensure that you include as much information as you can (to get more marks!).

Task 7: Conclusion
Based on the Gap analysis you completed in Task 7, for this task you will need to provide a clear summary of the information presented in this report.

Here, you will also need to make clear recommendations, indicating what needs to be modified or rectified in C-design in order for it to achieve its HR strategies and ultimately the strategic objectives as well.