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Video Production Assignment: Branding
Objective: Create a 7-minute video that explores the relationship between Branding and the marketing/promotion of a new productisentice (of any category) of your choice. A file with your speaking notes will also need to be submitted following the assignment guidelines below:Assignment Guidelines
Introduction (1 minute)Briefly describe your new offering (a new productIservice -of any category- of your choice). It can be a global launch or in a particular target market of your choice. PLEASE PROVIDE A NAME FOR YOUR NEW BRAND.
Target audiences (1-2 minutes)Identify the potential targets (2-3 different target groups) for your new productismice and briefly describe them taking into account segmentation traits.Define Key Brand's Attributes and Brand Positioning (1-2 minutes)Explain which are the main BRAND PROPOSITIONS of your offering and its BRAND
POSITIONING (also taking into account the possible competition in the market).Brand's Name and Slogan (1-2 minutes)Justify your Brand's Name. In addition, propose a SLOGAN for your brand and also justify your choice taking into account the selected targets, the brand's propositions and its market positioning. Get quick and affordable assignment help now!Propose a VISUAL IDENTITY for your brand (1-2 minutes)Design a basic visual SYMBOL for your brand and explain your main decisions.
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