Reference no: EM133356200

Question

Assume that Bright Road Healthcare in the LearnScapes scenario has decided to acquire several local primary care practices to a patient-centered medical home as an addition to its structure to emphasize the primary and secondary prevention activities. Based on the information provided in the scenario and an outside review of the available literature, taking into the account the upcoming integration with primary care practices put together a formal recommendation to the Director of Marketing on steps the organization should consider undertaking to improve the functionality and utility of its personal health record (PHR) system. When formulating the recommendation, it is important to take into consideration the industry trend towards promoting population health management and the need for effective integrated information systems to support these initiatives. The recommendation needs to be well supported, logically presented, and thoroughly vetted.