Promoting healthy lifestyles featuring

Assignment Help Marketing Management

Reference no: EM133879753

Questions

1. How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald's eliminate Ronald McDonald in its ads?

2. Critically discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald's to pay the tax or add health messages, and defend your recommendation.

3. The broad issue facing McDonald's U.K. is the current attitude toward rising obesity. Critically evaluate McDonald's responses to the flak it has drawn in the U.K. market on this issue.

Reference no: EM133879753

Questions Cloud

How can having a memory of having felt safe with someone : How can having a memory of having felt safe with someone in the past facilitate healing from trauma? How will it impact their healing from trauma?

How the lesson helps students develop skills : How the lesson helps students develop skills in both science and ELA and helps them work on mastering the identified standards.

Write a report that analyses vehicle thefts in new zealand : Determine risk indicators, including which locations and types of vehicles are more likely to result in a theft. This in turn will influence the setting

Concept for advertisement : Explain how you would begin to come up with a concept for an advertisement. Describe the various types of media that a company or an individual can advertise in

Promoting healthy lifestyles featuring : How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads?

What is the country of origin and the cultural context : How did it taste, beyond good or bad? What is the country of origin, and/or the cultural/ethnic context for this food/drink?

Analyze the existing information system data governance : Analyze the existing information system Data Governance or security standards employed by the organization - Propose recommendations for improving

Promotional mix and integrated marketing communications : The promotional mix and integrated marketing communications (IMC) are both relevant concepts for understanding how brands build equity and create awareness.

How often do you assess students in a typical lesson : When and how do you share data with students? Teachers? Parents? Other service providers? How often do you assess students in a typical lesson?

User Account

All Pages